Custom Magazine Advertising — Worcester Business Journal
Webster First Federal Credit Union was searching for a unique way to commemorate their milestone 80th anniversary and tell the story of their product line growth, branch expansions and new operations center, they contacted the NEBM’s Custom Publishing Division.
Custom Publishing created a custom magazine that reflected Webster First Federal Credit Union’s basic operating principles of always being there to meet the needs of their customers and offering the necessary products and services to meet the financial challenges of their clients. These principles are key to relationship marketing and the basis to growing and maintaining their members.
The custom magazine highlighted Webster First Federal Credit Union’s stellar service over the past 80 years and their new growth opportunities for the future. Webster First Federal Credit Union’s glossy custom magazine was distributed through the Worcester Business Journal. The Worcester Business Journal reaches over 30,000 readers in the B2B marketplace. It is the perfect distribution channel to reach Webster's target market.