P.J. Keating Company is a leading manufacturer of construction earth products in the Northeast. In celebration of their 85th anniversary they wanted to tell their story and expand their relationship marketing with Central Massachusetts — one of their major target markets.
Solution
A 24 page, glossy 4-color custom magazine was designed by the dedicated team of professional writers, graphic artists, marketing associates and project managers at NEBM’s Custom Publishing Division. This commemorative publication was distributed through the Worcester Business Journal, a strategic partner of Custom Publishing. Worcester Business Journal is Central Massachusetts’s definitive source for business news and the perfect distribution channel to reach the P.J. Keating Company’s target market.
Content
Custom marketing articles are the only way to truly tell the personal story of a business, and an anniversary is a rare opportunity to leverage the history of an organization, its innovations, accomplishments, identity, culture, values, and underlying successes. It sets the stage for the future.
P.J. Keating Company’s anniversary custom magazine highlighted its commitment to:
- Superior products
- First-class service to all their clients
- A safe workplace for all its employees
- The vast amount of major highway projects it has completed in Massachusetts
- Charitable and community organizations
This custom magazine showcased why the P.J. Keating Company is a leading manufacturer of construction earth products in the Northeast, why it has been in business for 85 years, and that it will be around to back their products and services in the future — all good reasons to do business with P.J. Keating Company. This is the pinnacle of relationship marketing.
Success
"The amount of positive feedback and compliments that we received by those that had the opportunity to review the publication was overwhelming.” — Laurie Raimon, Administrative Assistant to Jim Reger, President of the P.J. Keating Company