Temp-Flex Cable Inc. is a leading manufacturer of specialty wire products. In celebration of their 25th anniversary they wanted to tell their story and expand their relationship marketing with their entire target market.
Solution
A 24 page, glossy 4-color custom magazine was designed by the dedicated team of professional writers, graphic artists, marketing associates and project managers at NEBM’s Custom Publishing Division. This commemorative publication was distributed through the Worcester Business Journal, a strategic partner of Custom Publishing. Worcester Business Journal is Central Massachusetts’s definitive source for business news and the perfect distribution channel to reach the Tempflex Cable’s target market.
Content
Custom marketing articles are the only way to truly tell the personal story of a business, and an anniversary is a rare opportunity to leverage the history of an organization, its innovations, accomplishments, identity, culture, values, and underlying successes. It sets the stage for the future.
Temp-Flex Cable’s anniversary custom magazine
(download the pdf >>) highlighted its commitment to:
- Superior products
- First-class service to all their clients
- A safe workplace for all its employees.
- A culture of morality.
- Drive for innovation.
- Charitable and community organizations.
This custom magazine showcased why Temp-Flex Cable has taken extrusion technology to new levels constantly improving the process. Temp-Flex Cable will be around to back their products and services in the future — all good reasons to do business with Temp-Flex Cable. This is the pinnacle of relationship marketing.
Success
"Working with the WBJ team was a joy! It is with great pride that we distribute this book.” — Kim Gablin, Marketing Analyst